Modernism Inc.: The Eliot Noyes Design Story

You can watch the film’s trailer here. Please note that this first-look preview is a rough cut.

directed by Jason Cohn

MODERNISM INC. tells the story of Eliot Noyes, the influential architect of comprehensive corporate design programs in the mid-20th Century. Noyes is most noted for his work at IBM, where he transmitted Modernist thinking, set the standards for corporate design, and played a critical role in the rise of computers.

Photo: “Eliot Noyes built IBM’s landmark design program between 1956-1977.”  (Photo courtesy of the Eliot Noyes Archive)

Filmmaking Team

Jason Andrew Cohn is a writer, producer, and director who has worked in print, radio, television, and film. He is the Peabody Award-winning director of “EAMES: The Architect and the Painter.” His 2019 film “The First Angry Man,” which traces the roots of the Tax Revolt to a California ballot initiative, was a Library of Congress – Lavine / Ken Burns Prize finalist and winner of the Los Angeles Press Club award for political documentary. His writing on public affairs and culture has appeared in the New York Times, The Los Angeles Times, and Rolling Stone Magazine.

Camille Servan-Schreiber was born in France and has been working in documentary film in the US since 1998. She has produced for American Masters, Frontline, PBS, National Geographic and many other outlets and received numerous honors including a Peabody, a Golden Spire Award from the San Francisco Film Festival and a national Emmy nomination. Her 2021 film, “Land of Gold,” goes behind the scenes of an idiosyncratic production from the San Francisco Opera while also exploring the violent reality behind the myth of the Gold Rush.